It garnered interest from fans as well as overseas promoters and media for the style and concept of the upcoming music videos.Beast entered these Japanese market with the release of their first Japanese album, Beast – Japan Premium Edition, on November 24, 2010.A digital single version of their track "Easy" from their Shock of the New Era album was released in April 2010 with the title "Easy (Sincere Ver.)." The track used strings and piano as opposed to the hip-hop feel and electronic instruments of the original.American R&B musician Omarion made a surprise appearance as a guest onstage with the group as they received their award.The members created their own humorous amateur music video for the song, featuring fellow Korean pop singers including members of Girls' Generation and Kara.The mini-album went on to sell 40,000 copies, Reviews of the title track described it has having both powerful vocals and a rock-influenced strong sound, a departure from the pop feel of their debut single, and praised the complex choreography for the track in live performances., Yang Yoseob gave some updates as to what he had in store for his future, as well as some personal details about idol dating.When asked about how things were with BEAST and their previous agency, Cube Entertainment, Yoseob revealed they ended their business relationship on amicable terms and provided a little background about Around Us Entertainment.“To be honest, you don’t really have to ask idols about dating and girlfriends.
They also announced plans to officially debut in Japan in February 2011.
Omarion had earlier invited Beast to perform with him after viewing a You Tube clip of the group delivering a dance performance of his single "Ice Box".
On September 17, 2010, Beast released the song "Jumeogeul Kkwak Jwigo” (주먹을 꽉 쥐고, lit.
Original member Jang Hyun-seung officially left the group in April 2016.
As Beast, the group released three Korean full-length albums, nine Korean mini-albums, two Japanese full-length albums, and numerous singles.On October 8, 2010, a week after their comeback, Beast claimed first place on KBS Music Bank with the song "Soom” (숨, lit. The song was noted for its original sound and distinctive choreography.